| • |
HQ
& Retail Coverage |
| |
• |
Targeting
major Wholesale and Retail HQ points using
demographic and research data to reach Hispanic
consumers |
| |
• |
Retail
coverage of 20,000+ C-stores and small groceries
in high Hispanic areas (promoting Hispanic
product lines) |
| • |
Hispanic
Research and Data Information Capabilities |
| • |
Hispanic
Plan-O-Graming |
| • |
Demographics
& Mapping Capabilities |
| |
• |
Identification
of areas where Hispanics live throughout the
United States |
| |
• |
Ability
to provide breakdown of demographic information
by ethnicity |
| • |
Ethnic
management devoted to Hispanic Services Division
& bilingual field management in major
Hispanic areas |